Google Optimisation

Google optimisation is one of the most important factors of a search engine optimisation campaign. Google has become the daddy of the search engine world with just over 60% of all online searches in the United States it is the most talked about search engine. The other major search engines (yahoo and MSN) often follow the algorithm trends of Google.

So what are the major differences with Google optimisation?

There are a few major differences with Google these are:

• The renowned Google sandbox

• The Google Page Rank

• Google loves inbound links

Of course there are many more differences and nobody knows all of them (except Google engineers) but I don’t want to go into too much detail.

Google optimisation how is it performed?

Well when I optimise a website for Google I always look at the inbound links pointing to my domain and my pages. With Google the quality of one way inbound links makes all the difference, so I concentrate solely on getting good quality inbound links. I do this by article writing, buying links and also link exchanges.

The Google page rank will naturally increase as you obtain one way inbound links. The most annoying thing about Google is the google sandbox.

The Google sandbox effects new domain names and holds them in a filter. However not all domain names are held in this filter, it would appear that they have to trigger it somehow (normally by using competitive keywords). Unfortunately patience will get you out of the Google sandbox, I recommend while you are in the sandbox keep adding content and linking external sites to yours.

Hope this helps

John Cammidge
Richnow Internet marketing ebook