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Knowledge Is Your Most Valuable Marketing Tool
This Article Written by Titus Hoskins
Without a doubt, knowledge is your most valuable marketing tool.
It is the essential and necessary element needed to succeed in
any marketing venture. This holds especially true for Internet
Marketing. The right marketing knowledge will save you time, money and a
whole lot of stress. But where does one acquire such knowledge? Where does one find
the necessary information you need to market successfully online?
And just HOW does one go about acquiring such knowledge? Internet marketing is a relatively new field. The Internet
itself is a relatively new phenomenon, created within the
living memory of most of the people reading this article.
Most of its now common features... search engines, online
stores, email, websites, blogging... are all new inventions
for our glorious cyber age. Take for example, one of the Net's major players Google;
it has only been crawling and searching the Net since 1998
-- who would have believed an 8 year-old could wheel so much
power and influence? Other players such as Amazon, Yahoo, Ebay, MSN... are all
just new kids on the block when compared to the long history
of marketing. Like any industry, business or field of study, Internet
Marketing has produced its own experts. People who have
mastered the art of web marketing from first-hand experiences,
lessons learnt and drawn from the trenches -- the most trustworthy
of all knowledge. Valuable knowledge they can use again and
again to market their wares online. This knowledge has become a valuable marketing tool for those
who have mastered the skills of the trade. It can quickly
turn any website into a profitable endeavor, producing
income 24/7/365. Nor should this knowledge be seen as anything magical.
Knowledge in any field can produce wealth; think of all
the fine craftsmen and artists of old who had to learn a
skill and knowledge to produce great priceless pieces of art.
Think of the cabbies of London who must acquire the Knowledge
of the routes around London in order to make a living. For that matter, think of any modern profession and you will
have to acquire the proper knowledge in order to practice
your trade or profession. Internet Marketing is no different.
You must acquire the skills and knowledge to market
successfully online. But the question still remains, where does one acquire this
knowledge, the real marketing tool you need to succeed online? One source would surely have to be the experts. Who else will
know the answers but the present day Top Internet Marketers?
But who are these people? What are their names? If you surf the web, no doubt you have come in contact with
these marketers. Directly or indirectly their handiwork is
everywhere. Their ideas, methods, and marketing techniques
have influenced most of the sites on the web. Many of better known ones even have mentoring programs to
train and teach their protégés. Acquiring the knowledge could
just be a matter of hooking up with one of these so-called
marketing gurus. Where are these elusive creatures hiding? Who are they? If you're new to Internet Marketing, one good place to
start is this site: www.gurudaq.com, it lists some of the
major marketers on the web. All these Internet Marketers
have opt-in lists and ezines which you can join to get
first-hand tips and advice. Make sure these names has some significance to you: Marlon
Sanders, Yanik Silver, Neil Shearing, Ken Evoy, John Reese,
Rosalind Gardner, Joel Comm, Jim Daniel, David Vallieres,
Willie Crawford... Many of these Marketers have their own info products which you
can purchase to gain more knowledge. Many also have free guides,
reports and articles you can learn valuable information from.
Most have websites choked full of valuable marketing information,
yours for the taking. One of the saving graces of the Net -- it is a vast storehouse
of our collective knowledge. We can access that knowledge
anytime, anywhere... one large reservoir of marketing knowledge
can be found in the online marketing forums. Here are the
Top Forums: Anthony Blake's Entrepreneurial Success Forum - www.ablake.net/forum/ Michael Green's How To Internet Marketing Forum - www.howtocorp.com/forum/ Associate Programs by Allen Gardyne - www.associateprograms.com/discus/index.php Willie Crawford's Discussion Corner - www.williecrawford.com/cgi-bin/index.cgi Jim Daniels CyberMarketing InfoBoardOne - www.network54.com/Forum/184615 Lesley Fountain's Friends In Business Board - www.friendsinbusiness.com/board1/ If you need direct, hands-on Internet Marketing training
manuals, try the free Masters Courses offered by SiteSell.com:
Net Writing, Action Guide, Affiliate Marketing... are all
covered in these excellent handy guides. You can find a link
to these free manuals at the end of this article. Don't forget the pioneers of marketing in general, try to get
your hands on copywriting and advertising tips/advice/techniques
from marketing Masters of the past: Claude Hopkins, John Caples,
Robert Collier and Vic Schwab. Many of their methods can be
directly applied to online marketing. Many of their marketing
methods and theories still cast a ghostly reflection in all of
today's Internet Marketers. Keep in mind, studying any trade takes some time and effort on
your part. So do your homework -- study the Masters, past and
present! Acquire some of their knowledge, learn some of their
skills and yes, model some of their marketing methods and
techniques in your own online marketing. Persevere, examine, harvest and digest the wealth of knowledge
that's yours for the taking. Cram if you have too, but acquire
as much marketing information as you possibly can. Then apply
that knowledge to your own online interests as you would any
other marketing tool. Then the next time you're tempted to buy some expensive piece of
marketing software -- go ahead and buy it! But if you have done
your homework and studied all your marketing lessons, you will
know that knowledge is the one and only marketing tool you will
need to succeed online. ...
The author operates numerous websites, his first was a general Internet Marketing site http://www.bizwaremagic.com
And his latest is a Marketing Tool Guide where you can find
all the latest helpful and effective marketing tools, including the
Internet Marketing manuals mentioned above:
Internet Marketing Tools
Copyright 2006 Titus Hoskins. This article may be freely distributed if
this resource box stays attached.
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